Juliette lives in Paris, works as an art director, and like everybody, she has to endure rain on average 170 days every year.
Gisèle lives in Chambery, is Juliette’s grandmother and hasn’t worried about rain for a long time thanks to her rain bonnet, neatly folded in her pocket.
With a keen eye for fashion, following years of experience and a practical mind inherited from her grandma, Juliette thinks she can create something very cool and gives the rain bonnet a modern and stylish twist.
In September 2017 she launched her first collection of waterproof removable and reusable “capuches” (rain bonnet): 100% France-produced, the newly redesigned shape reminds us more naturally of the elegance of Jackie Kennedy, Audrey Hepburn or Anya Taylor from the popular TV Netflix show,”The Queen’s Gambit”:
The capuche was well received in the market thanks to its memorable and amusing name, its practicality, which comes in very handy, and its innovative design that amazes and inspires. Quickly, Capuches à Mémé has positioned itself as the current must-have fashion and essential accessory, proving itself very practical when faced with an ever-changing weather.
With strong support from the press, influencers, TV and an appearance in the TV show “ Qui veut être mon associé (“Who wants to be my business partner?” on French channel M6, the brand is available today in the most prestigious retail outlets of the French capital (Galeries Lafayette, Le Bon Marché Rive Gauche, Fondation Louis Vuitton, …). And this is how this waterproof rain bonnet keeps finding its way into the handbag of so many women, beconing a fashion trend, a symbol of freedom and optimism. What a joy to be able to take out the rain bonnet whenever weather changes!
Beyond the desire of conveying key human values such as generational transmission, positive attitude and freedom, the brand is committed to an ecological and local approach. The products are produced in Paris, mostly in ESAT (employment rehabilitation centers) that employs people with disabilities. Fabric wise : most of the capuches are made from recycled fabrics. Producing in an ethical and responsible way is something the creator of Capuches à Mémé deeply cares about.
Truly practical, beautiful and promising, the new Caroline capuche is a must-have for any woman.
So now your turn to take life on the rainy side and adopt your Capuches à Mémé!